Setting Up Your Marketing System

In Lesson 2 of our “How To Create Your Own Embroidery Marketing System On-Line“, we are going to be going through  and setting up the back end of your Marketing System so that it will be search engine optimized from the very first blog post.  Next Tuesday night July 28th, at 8pm is Lesson 2 in this series.  If you missed the first lesson, you can sign up for the next lesson and get caught up.  Videos of the first Lesson will be sent to you.

Having a website and marketing system is just as important to a home based embroidery business as it is to a large corporate embroidery business.  You need to be able to stay in front of your customers at all times and make it easy for them to find you and purchase from you.  I have created an entire system that will walk you through step by step as to how to create an entire marketing system from choosing your domain name to filling up your shopping cart.

This is not a marketing system that is available any place else, especially for the price that I am charging.  After our series of webinars, I will be creating an entire home study course on  DVD’s with workbooks and it will not be sold at this rediculously low price!

I am making this available to all my Embroidery Tips Club Members for free because I want everyone of my students to succeed.  It is extremely important to me to be able to help all of my students  to succeed to whatever level they aspire to!

How To Create Your First Blog Post

During Lesson 2 I will also teach you how to create your first blog post.  Creating your blog posts is an easy way of keeping in constant contact with your customers.

Step by Step Embroidery Marketing Course

This step by step course is divided into one hour sessions held every 2 weeks for the next several weeks.  This course does have homework with it, but at the end of the course, you should have your fully functioning website on-line and fully optimized for the search engines.

Monday I will be sending out a link to all of the Embroidery Tips Club Members to register for the webinar.   Last month I sent out a link to all of the members to the videos after the webinar.  I will not be doing that this month.  In order to be able to view the videos after the course, you must register for the webinar.

If you are not a member of the Embroidery Tipsandmore.com Embroidery Club you must go to The Embroidery Webinar of the Month website and sign up for the program.

If you have a website that is NOT bringing you lots of sales each month, or DO NOT have a website at all, you need to be apart of this webinar series.

Joyce Jagger
The Embroidery Coach

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Each morning I receive a Quote of the day from Brian Tracy.  My quote of the day is “Time Flies.  It is up to you to be the navigator”!  This quote was first by Robert Orben, but it is so timely, I just had to share it with you.  Thank you Brian Tracy for those words of wisdom for the day!

I am sitting here in my bed, recouping from surgery with my foot in the air!  I am working from my laptop, my phone is ringing off the wall with requests for digitizing of embroidery designs, emails are coming in with  more requests for embroidery designs and I am trying to prepare for Lesson 2 of our series teaching home embroiderers “How To Create Their Own On Line Embroidery Marketing System”!   I thought the quote was totally prefect for the day and I know that all embroiderers will understand when they read this email.

When you are involved in your own business, you do not have the luxury of taking too much time off.  You have to keep going and adjust to whatever the circumstances are that are thrown at you from hour to hour.  This is especially true for embroiderers.

Last night about 8pm my Son came in, Mom I need a favor!  He is still the manager of the embroidery shop that I owned for 25 years.  He had a last minute order of caps that needs to be done today and of course had no design for it.  He did not need the digitized design until noon today!  Of course Mom came to the rescue!  I was preparing for my upcoming webinar at that time, but dropped  what I was going to digitize his design!

That is a typical in the life of an embroiderer! That is unless, you are the type that has everything planned out and lets nothing change your plans!  Do you know anyone like that?  I don’t!

Stop, Have A Cup Of Tea And Laugh!

Just remember when you day starts off like this one has for me, the first thing you need to do is Stop, have a cup of tea and laugh!  That is My Quote for the day!!

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Having a website and embroidery marketing system is a major part of any embroidery business, yes, even for the home based embroidery business!  It is just as important to the local embroiderer as it is to one that is trying to reach the market globally.  Before you can begin to reach a worldwide market, you must first reach out to your local market.  The best and most cost effective way to do this is through your own web presence.

Many embroiderers today already have a website but are not receiving the amount of traffic or orders that you need to even cover the cost of the monthly website fees.  This is most unfortunate!  There is a  saying, “Build it and They will come!”  This statement is far from the truth.  You can build a beautiful site with lots of products, but if you do not have a way to market your website, then you have wasted your money.

Marketing Your Embroidery Business-The Missing Ingredient!

Creating a website, no matter what system you are using, takes times and a lot of effort.  Whether you have paid a lot of money to create your website or had it created by a friend, a way to market your embroidery business in the key ingredient that is missing in most systems.

Cost Effective Embroidery Marketing System With Huge Time Saving Features!

I have found a total embroidery marketing system that is very cost effective and has unlimited possibilities.  This system is going to save you a lot of time over many other systems;  however, it is still going to take a little time and effort to get it all set up and indexed in the search engines. This is a system that will work for you if you already have a website.  For those of you who have not yet started the process of creating your own website,  I have found an easy step by step  way to get started that does not cost a lot of money but yet it is not free!  Do not ever make the mistake of getting into any type of free system, they absolutely do not work.

Last Tuesday night was the first in a series of webinars, “How To Create Your Own On-Line Embroidery Marketing System”   showing you exactly what to do to create your own embroidery marketing system.  These webinars will continue every two weeks until your entire system is set up and running.  Even if you missed the first webinar, you can still get caught up.  I have created videos showing you step by step from the very beginning.  This is an exciting series and the reception has been wonderful!   I want to thank all of my students that are participating in this program.

Joyce Jagger
The Embroidery Coach

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Applying the proper settings and using the correct backings or stabilizers are extremely important when you are creating an embroidery design to be sewn onto the soft stretchy wicking shirts.

I have had many requests from embroiderers wanting to know how to embroider on these soft stretchy wicking shirts.  The main issue is trying to keep the embroidery from puckering and pulling.   These shirts should be treated like any other knit shirt, using a small ballpoint needle.  I never use more than a 70/10 needle for this application.  If the lettering is tiny, I will use a 65/10 ballpoint needle and if this is the case, I also use the 60 weight thread.

Adding Embroidery Underlay And Pull Comp Settings

Your underlay settings are going to depend on your design, such as the size of the lettering or the segments within the design.  I have found that if I am creating a design with lettering that if over 1.5 millimeters in column width, I will use an edge run or contour stitch along with a zig zag stitch for my underlay.  The pull comp will vary, depending on how stretchy or fine the fabric actually is.  This is something that you must experiment with.

If the letter is less than 1.5 millimeters in width, I have found that it is best to use one pass of a center run or perpendicular underlay.   Sometimes the zig zag underlay is also necessary and sometimes not, again it all depends on the fabric itself.  Trial and error is the only way to find this our for sure.

Keep Embroidery Density Light

Keeping your embroidery stitch density on the light side is also very important.  It is actually better to use more underlay and less top stitching than little underlay and heavy density.  You do not want to take a chance on creating any holes in this fabric.  It runs and snags very easily!

Use Correct Embroidery Backings Or Stabilizers

The proper backings technique that I have found that works ideally every time is 2 layers of No Show cutaway backing along with 1 layer of a crisp medium weight tearaway.  The tearaway is placed next to the skin so that it can be ripped away.  This layer of tearaway helps to hold the lettering and keep it crisp and clean while the no show backing or stabilizer will keep it soft and pliable.  I also use a topping for these shirts.  Not only does it help to keep the thread on top of the garment, it also acts as a lubricant as it is sewing through this troublesome fabric.  I have embroidererd these soft stretchy wicking shirts many times using these settings and backing techniques with great success!

I hope that this answers the questions that I have been receiving from many embroiderers.  Are you having any issues embroidering on these shirts?  Have you found any other tips that work great for this application, please share them.  Please click on the link that says No Comments and leave your comment or question.  I really would appreciate it.  It will help many other embroiderers!

Joyce Jagger
The Embroidery Coach

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