Today the Embroidery Cruise group spent a fabulous day in San Juan, Puerto Rico. Some of the group toured the Rainforest and the rest of us toured Old San Juan and New San Juan.  It was very interesting, with a lot of history, beautiful buildings and even some familiar spots like Starbucks and Burger King!

Leaving the harbor tonight in San Juan was absolutely beautiful. Visiting Puerto Rico was a lot of fun and tomorrow is Grand Turk.  I have been told that the beach at Grand Turk is extremely beautiful!  I am looking forward to spending the afternoon on the beach with so much warm sun and perfect weather!

Yesterday we visited St. Thomas.  With all of his beauty, St. Thomas is only 13 miles long and 2.5 miles wide.  In our tour we learned a lot about the native plants and all of their medicinal purposes along with a lot of history about the island.

Tuesday I taught embroidery classes about Working with Stock Designs, Saving time in Design Creation and Working with Small Lettering. Saturday we are having classes about Marketing, Search Engine Optimization and Website Creation.

I have really enjoyed teaching the classes. The embroiderers that are on the cruise are such an incredible group of individuals from every walk of life.  They are from all over the US including Alaska and Hawaii and cover so many different niche markets. It has been such a blessing to me to be able to get to know each one of them. I am really looking forward to Saturdays classes.

Joyce Jagger
The Embroidery Coach

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How can I write a blog post?  I cannot write!  How do I not know what to say?  This is what I hear over and over when I am working with my students, helping them to create their On-Line Embroidery Marketing System.

I understand where you are coming from and what you mean!  I have been there myself and I finally discovered that writing a blog post is not hard!

Write As If You Are Talking To One Person At A Time!

I always thought that I was writing to a large group of people and I did not have a clue as to what to say.  I then discovered that I had to write as if I was talking, and you are merely talking to one person at a time.

Before you start trying to write, create a picture in your mind of the person that you are writing to.   He or she is not just a customer, they are a person.

• Who is your target audience?
• Approximately how old is she or he?
• What are their interests?
• Is this a small business person?
• Is this person an end user of your product?
• What type of a relationship do you want to have with this person?

Once you have a clear picture of that person in your mind, it is easier to create your message. 

• What is it that you want them to know?
  
• What do you have to offer them that is going to help them? 

Remember: keep it short and to the point.  People do not have the time to read long posts.   You are creating a relationship with that one person. This may help you to overcome your fear of writing. It worked for me!  Leave a comment and let me know if this has helped you!

Joyce Jagger
The Embroidery Coach

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