New Features For Embroidery Tips And More Video Training Site

I am so happy to announce that we are adding some exciting new features for all of the members of our Embroidery Tips And More Embroidery video training site.

• Personal Call In Time Once Per Month
• Personal 15 Minute Consultation For All New Members
• Private Members Forum
• Webinar Will Be Held During The Day Time Hours Every Other Month

Call In Time-Personal One on One Time With The Embroidery Coach

This new feature will start on January 21st.  This call in time will be held the 3rd Thursday of every month.  This will be your personal one on one time that you can call in and ask me anything that you would like to know about running your embroidery business.   I am very excited about being able to spend time with you personally.

I would love to be able to work with each person  on a one on one basis,  and I thought that this will be the  best way for me to be able to connect with you and give you your own personal time with me. You will be allowed 10 minutes for this call. Save up your questions and be ready for this one on one time with me.  All members will receive an email with the actual call in times and phone number to use.

Personal FREE Embroidery Business Consultation For All New Members

Each new member will be called and welcomed.  You will receive a 15 minute consultation about your embroidery business.  This will give me a chance to find out a little more about you, your business and will help me to discover how I can help you more with your embroidery business.  Each new member will be sent an email to schedule their Free consultation.

Private Embroidery Tips And More Club Members Forum

We are working on a Private Members forum.  This will only be available to all of the Embroidery Tips and More.com Embroidery Club members.  This forum will be open to any questions about embroidery applications, design issues,  or any other embroidery business issues.  I will be announcing when the Forum is open.

New Day Time Embroidery Webinar Hours

I have heard from many of you that  you cannot attend the Embroidery webinars because they are held in the evening.  I have decided to rotate the times for the webinars so that you will be able to attend during day if the night times for the webinars have been impossible to work with your schedule.  Traditionally our webinars have been held at 8pm Eastern Time and this is not always the best time for everyone.

When I first started holding the Embroidery webinars, I asked for the best times and this time worked for the majority of the club members.  Times have changed and I have decided to rotate the times for the webinars to best suit everyone.   The webinar this month will be held at the same time, at 8pm on the last Tuesday of the month,  but next month I would like to start the rotation schedule.

The recorded version of the Embroidery webinars has been available for all of those that register, but the live interaction is always better for the attendees.  I will continue holding the webinar on the last Tuesday of the month, but I would like to have some opinions as to which times of the day works best for you.  At the end of this post, I would like for you to comment and let me know which times will work for you.

• 11:00 am Eastern Time
• 1:00 pm Eastern Time
• 2:00 pm Eastern Time
• 4:00 pm Eastern Time

I would like to accommodate everyone, but obviously that is impossible.  If you will please let me know which time is best for you, then I will schedule the day time webinar for the majority.

Thank you so much and I am really looking forward to working with each and everyone of my Embroidery Tips and More Embroidery Club Members in 2010!  This is going to be such a great year!!

Joyce Jagger
The Embroidery Coach
Author of the forth coming book,
“The Truth About Embroidery Business Success”

Tweet This Post

Setting Up Your Marketing System

In Lesson 2 of our “How To Create Your Own Embroidery Marketing System On-Line“, we are going to be going through  and setting up the back end of your Marketing System so that it will be search engine optimized from the very first blog post.  Next Tuesday night July 28th, at 8pm is Lesson 2 in this series.  If you missed the first lesson, you can sign up for the next lesson and get caught up.  Videos of the first Lesson will be sent to you.

Having a website and marketing system is just as important to a home based embroidery business as it is to a large corporate embroidery business.  You need to be able to stay in front of your customers at all times and make it easy for them to find you and purchase from you.  I have created an entire system that will walk you through step by step as to how to create an entire marketing system from choosing your domain name to filling up your shopping cart.

This is not a marketing system that is available any place else, especially for the price that I am charging.  After our series of webinars, I will be creating an entire home study course on  DVD’s with workbooks and it will not be sold at this rediculously low price!

I am making this available to all my Embroidery Tips Club Members for free because I want everyone of my students to succeed.  It is extremely important to me to be able to help all of my students  to succeed to whatever level they aspire to!

How To Create Your First Blog Post

During Lesson 2 I will also teach you how to create your first blog post.  Creating your blog posts is an easy way of keeping in constant contact with your customers.

Step by Step Embroidery Marketing Course

This step by step course is divided into one hour sessions held every 2 weeks for the next several weeks.  This course does have homework with it, but at the end of the course, you should have your fully functioning website on-line and fully optimized for the search engines.

Monday I will be sending out a link to all of the Embroidery Tips Club Members to register for the webinar.   Last month I sent out a link to all of the members to the videos after the webinar.  I will not be doing that this month.  In order to be able to view the videos after the course, you must register for the webinar.

If you are not a member of the Embroidery Tipsandmore.com Embroidery Club you must go to The Embroidery Webinar of the Month website and sign up for the program.

If you have a website that is NOT bringing you lots of sales each month, or DO NOT have a website at all, you need to be apart of this webinar series.

Joyce Jagger
The Embroidery Coach

Tweet This Post

Having a website and embroidery marketing system is a major part of any embroidery business, yes, even for the home based embroidery business!  It is just as important to the local embroiderer as it is to one that is trying to reach the market globally.  Before you can begin to reach a worldwide market, you must first reach out to your local market.  The best and most cost effective way to do this is through your own web presence.

Many embroiderers today already have a website but are not receiving the amount of traffic or orders that you need to even cover the cost of the monthly website fees.  This is most unfortunate!  There is a  saying, “Build it and They will come!”  This statement is far from the truth.  You can build a beautiful site with lots of products, but if you do not have a way to market your website, then you have wasted your money.

Marketing Your Embroidery Business-The Missing Ingredient!

Creating a website, no matter what system you are using, takes times and a lot of effort.  Whether you have paid a lot of money to create your website or had it created by a friend, a way to market your embroidery business in the key ingredient that is missing in most systems.

Cost Effective Embroidery Marketing System With Huge Time Saving Features!

I have found a total embroidery marketing system that is very cost effective and has unlimited possibilities.  This system is going to save you a lot of time over many other systems;  however, it is still going to take a little time and effort to get it all set up and indexed in the search engines. This is a system that will work for you if you already have a website.  For those of you who have not yet started the process of creating your own website,  I have found an easy step by step  way to get started that does not cost a lot of money but yet it is not free!  Do not ever make the mistake of getting into any type of free system, they absolutely do not work.

Last Tuesday night was the first in a series of webinars, “How To Create Your Own On-Line Embroidery Marketing System”   showing you exactly what to do to create your own embroidery marketing system.  These webinars will continue every two weeks until your entire system is set up and running.  Even if you missed the first webinar, you can still get caught up.  I have created videos showing you step by step from the very beginning.  This is an exciting series and the reception has been wonderful!   I want to thank all of my students that are participating in this program.

Joyce Jagger
The Embroidery Coach

Tweet This Post

Part 3,  the final session of our Design Creation webinars using your existing embroidery fonts and shapes, will be next Tuesday night May 26 at 8pm.  During this webinar I will be working on a college logo using a true type font and we will be doing some review from the previous 2 sessions of this same series of webinars.

I started this design during session 2 in April but the lettering is very small and takes a lot editing.  Learning how to edit is extremely important and is a learned skill that does take a little time to master.  Once you have a good concept of editing and have really developed good editing skills, it is easy to transition into actual digitizing.

We are also going to be going over some details about how to create  your settings for this small lettering to make it sew out beautifully on any type of fabric.  Working with small lettering is always tough when you are new to embroidery and creating it to sew out great takes a lot of practice and skill, but it  can be done very successfully when you know how to use the right tools.

There are many times when  you can do your own custom design setups and create those custom logos instead of having it done by your digitizer.  Should you charge what a digitizer would charge.  Yes, of course you should!  You are spending time creating a design and you should be paid for that time!  There are far too many embroiderers that think that their time is not worth what a digitizers time is worth.  You may not have the same skills that  your digitizer has, but you are still creating their design and you have every right to expect payment for this design creation.

All of the Embroidery Club members from Embroidery Tips and More will be receiving a link to sign up for the webinar on Friday May 22.  This webinar Free to all to Embroidery Tips and More Embroidery Club members.  Anyone that is not a member is still invited to join us for the webinar for a nominal fee.

Joyce Jagger
The Embroidery Coach
Embroidery Webinar of the Month

Tweet This Post

It has been a while since I have posted. This past month has been an extremely busy one!  I have been out working for a large company on a consulting job, caught the flu, held a webinar, created some videos and now I am in sunny Florida for the next two weeks.

It was so great to wake up this morning to the sun shine and warm weather.  It has been a long winter in Binghamton, New York where I live, and the cold just wants to hang around instead of leaving and letting Spring take over!  I have been so ready for this sun and warmth!

I am here in Ocala, Florida visiting my neice for one week and then on down to Wellington, Florida to visit my daughter.  My neice lives in a community on a golf course and it is so beautiful.  She has several trees and a lot of flowers all over the yard and it is so peacefull and realaxing.  I plan on getting caught up with a few of my projects while I am here and am preparing for my next webinar.  I am not sure if I will be here in Ocala for the next webinar or in Wellington.  Either way, that will be held on Tuesday night, April 28th at 8 pm.

My next Embroidery of the Month webinar is a continuation of the webinar that I had on April 7th.  I started creating some designs using the Existing fonts and shapes in my embroidery software and we ran out of time.  There is so much to learn and so many tips that I want to share with you so that you too can learn how to create some of your customers logos using your existing embroidery fonts and shapes.

I created one design and started another one using True Type fonts but I was unable to finish it due to the time constraints.  I am going to show you how to finish up the college logo that I was creating using the True Type fonts and then show you how to create a logos that a customer brought in using a combination of shapes and True Type fonts.

I sent everyone that attended the webinar a jpg of a logo so that they could create a design using that logo and requested that they send them back to me finished.  I want to go over some of the designs and critque them during the webinar.  I am still waiting for some of them to come back into me.  I am looking forward to see how you approached this design.  Some of the attendees were beginners and some were more advanced.  This was a challenge that could be overwhelming to a beginner but it was one that was very doable with almost any embroidery software.

I will be using the Tajima by Pulse embroidery software during my presentation but the techniques that I use can be used in any embroidery software.  I refer to the Wilcom software and the Design shop software during the presentation.

I love working with my students and teaching them embroidery tricks and techniques.  Each new embroidery technique that you learn helps to speed up the process and increase your bottom line!  To me this is very exciting.  I am constantly in a race with myself trying to speed up little processes.  Sometimes the very basic techniques can be lacking and one simple process can make a huge difference!

Joyce Jagger
The Embroidery Coach

Tweet This Post

As I was preparing for my presentation on How To Market Your Embroidery Business, I sent out a questionnaire to all of my students and asked them what was their single most important question about Marketing their Embroidery Business!

I received back over 100 questions!  Many of the questions were related to cost and where their advertising dollars should be spent, but the majority of the questions were related to the process of how to market their particular embroidery business and attract new customers.

These are the most frequently asked questions.

• I am new to embroidery, how do I let people know that I am in business, especially when I am on a tight budget?

• How do you convince new and current customers that they should continue to buy from you in a down economy even if you are not the lowest bid?

• What is the best way to Network?

• I have been most successful getting business when I am able to approach that key person within a company/ business and introduce myself and the service that I have to offer.  Too many times that key person is shielded from “solicitors” and I never get a chance to sell my business.  How can I get past this block?

• What’s the secret to getting new customers?

• Should I be spending money on local advertising?  If so, how much should I spend and what is the best method, newspaper, radio or other?

I will be answering all of these questions and many people during my webinar next Tuesday night at 8pm.

If you “Would Like To Know The Most Effective Ways Of Marketing Your Embroidery Business” sign up for this very informative webinar.  All Embroidery Club Members of EmbroideryTipsandMore can attend for free.  Check it out and find out how you can be included in on our Embroidery Webinars each month for FREE!

Joyce Jagger
The Embroidery Coach

Tweet This Post

January’s Embroidery Webinar Of The Month is going to be entitled “How To Market Your Embroidery Business Even In These Hard Times!”  This webinar will be held on January 27th, 2009 at 8PM EST.

When I first started my embroidery business I thought that all I had to do was put out my sign to let everyone know that I was now in business!  Along with that I placed a couple of adds in the newspaper. I thought that this would let everyone know that I was here and I would have all of the customers that I ever wanted or needed!  Guess What!   It didn’t quite work out that way!

I soon found out that getting customers was not as easy as I had envisioned!  It really took a lot of work to get them coming into the doors!  I really loved what I did and I had no plan or fore thought as to what I would do if the customers did not start to come to my place of business!  Without that steady flow of customers, you have no business!

This is not the right way to get your business started!  I learned very quickly that I needed to have a plan about every aspect of my business and Marketing was no exception.

As a result of having no plan, it took me a little longer to get started!  I have made a ton of mistakes over the past 30 years, but I learned from my mistakes and that makes it easier for me to teach you how to avoid most of the mistakes that I made.

My Webinar this month is on “How To Market Your Embroidery Business Even In These Hard Times!”    We are going through some slow economic times right now, but that does not mean it has to be slow for all of us!  It will take a little more effort on our parts to keep those customers, to get new referrals and create a larger customer base, but it can be done!

During out Webinar, I will show you how all of this is possible!  January 27, 2009 at 8PM EST.

Go to EmbroideryTipsAndMore to see how to attend the webinar for FREE!

Tweet This Post

Tonight is our Embroidery Webinar of the Month.  I am going to be teaching you “How To Create Beautiful Monograms Using Your True Type Fonts!” 

You may be wondering, What is a true type font?  There are two types of files that have been installed on your computer that are available to you when you do your word processing.  One is a True Type font and the other one is an Open Type Font.  The true type fonts will always work for embroidery, but sometimes the open type font will work also.  In many embroidery software programs they are interchangeable.

Sometimes the open type font will work in one version of the embroidery program and yet will not not work in another version.  Some of the open type fonts that are available will work great in Version 11 of the Tajima by Pulse DGML software but Version 12 of the same software will not recognize them at all.  In Version 2009 of the Tajima by Pulse DGML software they work great!

There are also a lot more fonts that are available that you can purchase at your office supply store and you will also find them in your artwork programs.

You have many choices of true type fonts and they make excellent and very beautiful monograms.  Many times we are of the mind set that we have to have a monogram font that that has been digitized for our embroidery program  in order to be able to create beautiful monograms, but this is not the case.  You  have a totally unlimited variety of fonts that are available and I will be teaching you how to create these monograms using some of the true type fonts.

This is the completion of a 2 part series.  I presented the first part
last month, “How To Create Beautiful Large And Small Monograms Using
Your Existing Embroidery Fonts“!  This “How To Create Beautiful Large And Small Monograms” video program series will be available on DVD after the webinar tonight.

Tweet This Post

Tuesday Night August 26th at 8PM EDT is our next Embroidery Webinar of the Month.  This webinar is going to teach you how to use Underlay Stitching to give you the effect that you are looking for as you are creating your beautiful embroidery designs.

If you are new to embroidery or new to creating designs for embroidery learning the basics of what makes a good quality finished design is extremely important.  One of those basics is the fundamentals of Underlay.

Many embroiderers do not use Underlay because they have no idea as to how to use it or what type of Underlay to use for their particular design, stitch type or  fabric style.  Instead they use a heavy density and this can cause a multitude of problems.

During this presentation we are going to focus on:

• 5 Basic Functions Of Underlay
• 4 Basic Rules Of Underlay
• The Different Types Of Underlay
• What Underlay To Use For Different Types Of Stitches
• Why Lettering Sews Out Uneven
• How to Increase And Decrease The Density Of Your Underlay And Why You Would Do That
• Go Over Examples Of Lettering And Underlay In The Software.
• Show You How To Create Underlay Manually Even When You Do Not Have any Digitizing Tools!

This webinar if FREE to all Gold Embroidery Club members of Embroidery Tips and More, but is open to anyone else to attend for a minimum investment of $29.95.

Go to Embroidery Tips and More.com and click on the banner at the top of the page to sign up.  You do not want to miss this webinar.  What you learn will make a huge difference in your embroidery designs whether you are creating keyboard lettering or digitizing all of your own designs.

Joyce Jagger
The Embroidery Coach

Tweet This Post

This past weekend, I had the the priviledge of participating in a conference on Learning How To Market Your Business.  This conference was called IM Success Workshop and was held in a beautiful Bed and Breakfast setting, The Wayside Inn in Ellicott City, Maryland.  I picked up many good tips, met some fantastic people and had the priviledge of meeting my business coach in person. 

My business coach, Bob Jenkins was the Host and presenter of the conference and a wonderful teacher.  I have been working with Bob, The Teacher, for the past several months and have learned a lot from him.  He is very young, but really knows how to teach and how to market a business.  

Each month I hold an Embroidery Webinar on a specific topic and in January I am going to be starting a series of Embroidery Webinars on How To Market Your Business and I am very excited that I have some new information to share with my students.  Marketing your Business really is not hard, but you must pay attention to detail and be consistant with your efforts.  I will be teaching the Basics of Marking your Business in January and in February we will be going into some specific methods.

Next Tuesday night, August 26th I will be holding a webinar teaching you all about using Underlay Stitching in your embroidery designs.  Anyone that is into embroidery whether it is an embroiderer with a home business, or a large commerical business should attend this webinar.

Joyce Jagger
The Embroidery Coach

Tweet This Post