Sunday, February 28th we get on the ship for our Embroidery Cruise.  This is such a busy an exciting time for me, preparing the lessons for the cruise and, finalizing my book and getting it to the printers, just in time for the cruise!  I am busy preparing the lessons that I will be teaching on the Embroidery cruise and  I am really looking forward to sharing what I know with my students.  Some of the embroiderers will be new to me and I am so anxious to meet them.   My daughter Kathleen will be joining me for this spectacular event!  7 days of fun, relaxing, sharing with my daughter, networking with other embroiderers and teaching my favorite subject!  Life does not get any better than that!

I will be teaching the following courses:

• How To Work With Stock Designs
• How To Save Time In Design Creation
• How To Work With Small Lettering
• How To Create  Pricing Structure That Will Create A Profit For Your Embroidery Business
• How To Market Your Embroidery Business -Including Marketing Your Business On -Line

I finished writing my book and I will have some copies  with me on the cruise.  My books will arrive just in time for me to leave!  The title of my book is “The Truth About Embroidery Business Success”  and the sub title is “7 Elements To A Profitable Home Based Embroidery Business”.  I have been working on this book for several months but it is finally finished.  As soon as I am back from the cruise, I will be creating a website for my book and I have some exciting plans for the future that I will be sharing with you shortly!

Joyce Jagger
The Embroidery Coach

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Having a website and embroidery marketing system is a major part of any embroidery business, yes, even for the home based embroidery business!  It is just as important to the local embroiderer as it is to one that is trying to reach the market globally.  Before you can begin to reach a worldwide market, you must first reach out to your local market.  The best and most cost effective way to do this is through your own web presence.

Many embroiderers today already have a website but are not receiving the amount of traffic or orders that you need to even cover the cost of the monthly website fees.  This is most unfortunate!  There is a  saying, “Build it and They will come!”  This statement is far from the truth.  You can build a beautiful site with lots of products, but if you do not have a way to market your website, then you have wasted your money.

Marketing Your Embroidery Business-The Missing Ingredient!

Creating a website, no matter what system you are using, takes times and a lot of effort.  Whether you have paid a lot of money to create your website or had it created by a friend, a way to market your embroidery business in the key ingredient that is missing in most systems.

Cost Effective Embroidery Marketing System With Huge Time Saving Features!

I have found a total embroidery marketing system that is very cost effective and has unlimited possibilities.  This system is going to save you a lot of time over many other systems;  however, it is still going to take a little time and effort to get it all set up and indexed in the search engines. This is a system that will work for you if you already have a website.  For those of you who have not yet started the process of creating your own website,  I have found an easy step by step  way to get started that does not cost a lot of money but yet it is not free!  Do not ever make the mistake of getting into any type of free system, they absolutely do not work.

Last Tuesday night was the first in a series of webinars, “How To Create Your Own On-Line Embroidery Marketing System”   showing you exactly what to do to create your own embroidery marketing system.  These webinars will continue every two weeks until your entire system is set up and running.  Even if you missed the first webinar, you can still get caught up.  I have created videos showing you step by step from the very beginning.  This is an exciting series and the reception has been wonderful!   I want to thank all of my students that are participating in this program.

Joyce Jagger
The Embroidery Coach

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There are several low cost methods that you can use to prospect for new customers.  You can pay to advertise or you can attract prospects for free.  I have always been very partial to the FREE end of advertising for obvious reasons.  Besides the fact that it is FREE, you usually will  find better prospects using the Free methods  That has been my experience in the past.

• Networking  Off  Line
• Networking On Line
• Donate Products & Services To Charity For Fund Raising Events
• Ask For Referrals
• Attend Trade Shows In Your Niche
• Offer To Trade Your Products & Services
• Press Releases

In the past I spent a lot of money on advertising only to find out that most of the time it did not work the way that I expected it to work!  The newspaper was the most expensive method I ever tried and I never once received the results that I was looking for.  I never even broke even on my investment.

The only paid advertising that ever worked for me was the TV and of course that is not free but I did trade my products and services for the advertising and it made it very low cost.  In today’s market you can use the  trade dollars to advertise on their websites that a lower cost rather than actually running an add on the TV. Your name is displayed for a longer period of time and can be seen by people over and over.

There are so many ways to prospect for new customers and many opportunities to make connections with people in all areas of your life. If you keep your eyes and ears wide open, you will find a gold mine right in front of you!

If you have found this article useful to you or your embroidery business, please leave a comment.  I would really appreciate it!

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As I was preparing for my presentation on How To Market Your Embroidery Business, I sent out a questionnaire to all of my students and asked them what was their single most important question about Marketing their Embroidery Business!

I received back over 100 questions!  Many of the questions were related to cost and where their advertising dollars should be spent, but the majority of the questions were related to the process of how to market their particular embroidery business and attract new customers.

These are the most frequently asked questions.

• I am new to embroidery, how do I let people know that I am in business, especially when I am on a tight budget?

• How do you convince new and current customers that they should continue to buy from you in a down economy even if you are not the lowest bid?

• What is the best way to Network?

• I have been most successful getting business when I am able to approach that key person within a company/ business and introduce myself and the service that I have to offer.  Too many times that key person is shielded from “solicitors” and I never get a chance to sell my business.  How can I get past this block?

• What’s the secret to getting new customers?

• Should I be spending money on local advertising?  If so, how much should I spend and what is the best method, newspaper, radio or other?

I will be answering all of these questions and many people during my webinar next Tuesday night at 8pm.

If you “Would Like To Know The Most Effective Ways Of Marketing Your Embroidery Business” sign up for this very informative webinar.  All Embroidery Club Members of EmbroideryTipsandMore can attend for free.  Check it out and find out how you can be included in on our Embroidery Webinars each month for FREE!

Joyce Jagger
The Embroidery Coach

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January’s Embroidery Webinar Of The Month is going to be entitled “How To Market Your Embroidery Business Even In These Hard Times!”  This webinar will be held on January 27th, 2009 at 8PM EST.

When I first started my embroidery business I thought that all I had to do was put out my sign to let everyone know that I was now in business!  Along with that I placed a couple of adds in the newspaper. I thought that this would let everyone know that I was here and I would have all of the customers that I ever wanted or needed!  Guess What!   It didn’t quite work out that way!

I soon found out that getting customers was not as easy as I had envisioned!  It really took a lot of work to get them coming into the doors!  I really loved what I did and I had no plan or fore thought as to what I would do if the customers did not start to come to my place of business!  Without that steady flow of customers, you have no business!

This is not the right way to get your business started!  I learned very quickly that I needed to have a plan about every aspect of my business and Marketing was no exception.

As a result of having no plan, it took me a little longer to get started!  I have made a ton of mistakes over the past 30 years, but I learned from my mistakes and that makes it easier for me to teach you how to avoid most of the mistakes that I made.

My Webinar this month is on “How To Market Your Embroidery Business Even In These Hard Times!”    We are going through some slow economic times right now, but that does not mean it has to be slow for all of us!  It will take a little more effort on our parts to keep those customers, to get new referrals and create a larger customer base, but it can be done!

During out Webinar, I will show you how all of this is possible!  January 27, 2009 at 8PM EST.

Go to EmbroideryTipsAndMore to see how to attend the webinar for FREE!

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This past weekend, I had the the priviledge of participating in a conference on Learning How To Market Your Business.  This conference was called IM Success Workshop and was held in a beautiful Bed and Breakfast setting, The Wayside Inn in Ellicott City, Maryland.  I picked up many good tips, met some fantastic people and had the priviledge of meeting my business coach in person. 

My business coach, Bob Jenkins was the Host and presenter of the conference and a wonderful teacher.  I have been working with Bob, The Teacher, for the past several months and have learned a lot from him.  He is very young, but really knows how to teach and how to market a business.  

Each month I hold an Embroidery Webinar on a specific topic and in January I am going to be starting a series of Embroidery Webinars on How To Market Your Business and I am very excited that I have some new information to share with my students.  Marketing your Business really is not hard, but you must pay attention to detail and be consistant with your efforts.  I will be teaching the Basics of Marking your Business in January and in February we will be going into some specific methods.

Next Tuesday night, August 26th I will be holding a webinar teaching you all about using Underlay Stitching in your embroidery designs.  Anyone that is into embroidery whether it is an embroiderer with a home business, or a large commerical business should attend this webinar.

Joyce Jagger
The Embroidery Coach

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