Sunday, February 28th we get on the ship for our Embroidery Cruise.  This is such a busy an exciting time for me, preparing the lessons for the cruise and, finalizing my book and getting it to the printers, just in time for the cruise!  I am busy preparing the lessons that I will be teaching on the Embroidery cruise and  I am really looking forward to sharing what I know with my students.  Some of the embroiderers will be new to me and I am so anxious to meet them.   My daughter Kathleen will be joining me for this spectacular event!  7 days of fun, relaxing, sharing with my daughter, networking with other embroiderers and teaching my favorite subject!  Life does not get any better than that!

I will be teaching the following courses:

• How To Work With Stock Designs
• How To Save Time In Design Creation
• How To Work With Small Lettering
• How To Create  Pricing Structure That Will Create A Profit For Your Embroidery Business
• How To Market Your Embroidery Business -Including Marketing Your Business On -Line

I finished writing my book and I will have some copies  with me on the cruise.  My books will arrive just in time for me to leave!  The title of my book is “The Truth About Embroidery Business Success”  and the sub title is “7 Elements To A Profitable Home Based Embroidery Business”.  I have been working on this book for several months but it is finally finished.  As soon as I am back from the cruise, I will be creating a website for my book and I have some exciting plans for the future that I will be sharing with you shortly!

Joyce Jagger
The Embroidery Coach

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This past week end I was at the ISS Show in Atlantic City and it was a great show!  I had a wonderful time and  met a lot of my students. I also met a lot of new faces and it is always so much fun meeting new people!

I was able to get re-aquainted with people that I have not seen in a long time and the experience was great!

John Urdahl from Stone Mountain Graphics Custom Screenprinting and Embroidery in Owings, MD was the winner of the embroidery training DVD  “How To Create A Profitable Price List For Today’s MarketPlace!”  Thank you John for visiting us at the show.  Please let us know what type of an impact this valuable information will make on your business!

Tracy Trill, my assistant and I spent a lot of time in the Robison Anton booth with some incredible people!  They have excellent quality products and everyone that represented Robison Anton was very knowledgable and gracious!  I had the pleasure of meeting  Bruce Anton, Maxwell Tripp, Harry Katz of KYS Embroidery Supplies and Jory Bender of Dashew Sewing Supplies, all representing Robison Anton.  I also spent a lot of time with Jeff and Gary Kaufman from S.M. Cristall who were also representing Robison Anton.  I am known Jeff and Gary for many years and all of these people represent excellent quality customer service. You have heard me speak of S.M. Cristall many times.

I also had the preasure of meeting Cliff Bolder from Diamond Needle.  When I was in business with my embroidery shop, I purchased a lot of Tajima embroidery machine supplies and parts from Diamond Needle.  They were always very quick to ship and provided good service.    Cliff said that they still carry Tajima parts.

Fred LeBow of Lebow Consulting, invited me to speak in his class on Sunday morning.  He had a very receptive audience that enjoyed his presentation on backings and toppings.  I spoke about my embroidery training website,  my new community site, The EmbroideryCoachClub and the embroidery training videos that I have created.  It was a great class!

I spent the remainder of my Sunday morning in the Hirsch-Tajima booth.  That booth is always wall to wall people with so much activity going on.  The North East sales team were there along with Gaby Finely and Henry Bernstein with the Seit Laser equipment. I had the pleasure of speaking to Kris Janowski and Paul Gallagher, the executives from Hirsch.  Everyone in that booth was very busy during the entire show.

All in all I think that the show was very much a success.  For anyone that was there, thank you for coming!  I look forward to seeing many more of my customers in July at the ISS Show in Rhode Island.

Joyce Jagger
The Embroidery Coach

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I will be attending the ISS show in Atlantic City, NJ at the Convention Center Friday-Sunday,  March 13-15.  There are always new products and so much information  available with so many catalogs to pick up.  If you are attending, make sure that you bring a rolling cart to carry all of them.

Please stop by the Robison Anton booth to register for a FREE DVD Program, “How To Create A Profitable Price Embroidery Price List For Today’s Market Place”‘.  This is a great program that will teach you how to price your embroidery to create a profitable business!

I will be  around the Robison Anton booth or the Hirsch-Tajima booth. Please stop by to say Hi and don’t forget to register!

I am really looking forward to meeting you.

Joyce Jagger
The Embroidery Coach

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