As I was preparing for my presentation on How To Market Your Embroidery Business, I sent out a questionnaire to all of my students and asked them what was their single most important question about Marketing their Embroidery Business!

I received back over 100 questions!  Many of the questions were related to cost and where their advertising dollars should be spent, but the majority of the questions were related to the process of how to market their particular embroidery business and attract new customers.

These are the most frequently asked questions.

• I am new to embroidery, how do I let people know that I am in business, especially when I am on a tight budget?

• How do you convince new and current customers that they should continue to buy from you in a down economy even if you are not the lowest bid?

• What is the best way to Network?

• I have been most successful getting business when I am able to approach that key person within a company/ business and introduce myself and the service that I have to offer.  Too many times that key person is shielded from “solicitors” and I never get a chance to sell my business.  How can I get past this block?

• What’s the secret to getting new customers?

• Should I be spending money on local advertising?  If so, how much should I spend and what is the best method, newspaper, radio or other?

I will be answering all of these questions and many people during my webinar next Tuesday night at 8pm.

If you “Would Like To Know The Most Effective Ways Of Marketing Your Embroidery Business” sign up for this very informative webinar.  All Embroidery Club Members of EmbroideryTipsandMore can attend for free.  Check it out and find out how you can be included in on our Embroidery Webinars each month for FREE!

Joyce Jagger
The Embroidery Coach

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January’s Embroidery Webinar Of The Month is going to be entitled “How To Market Your Embroidery Business Even In These Hard Times!”  This webinar will be held on January 27th, 2009 at 8PM EST.

When I first started my embroidery business I thought that all I had to do was put out my sign to let everyone know that I was now in business!  Along with that I placed a couple of adds in the newspaper. I thought that this would let everyone know that I was here and I would have all of the customers that I ever wanted or needed!  Guess What!   It didn’t quite work out that way!

I soon found out that getting customers was not as easy as I had envisioned!  It really took a lot of work to get them coming into the doors!  I really loved what I did and I had no plan or fore thought as to what I would do if the customers did not start to come to my place of business!  Without that steady flow of customers, you have no business!

This is not the right way to get your business started!  I learned very quickly that I needed to have a plan about every aspect of my business and Marketing was no exception.

As a result of having no plan, it took me a little longer to get started!  I have made a ton of mistakes over the past 30 years, but I learned from my mistakes and that makes it easier for me to teach you how to avoid most of the mistakes that I made.

My Webinar this month is on “How To Market Your Embroidery Business Even In These Hard Times!”    We are going through some slow economic times right now, but that does not mean it has to be slow for all of us!  It will take a little more effort on our parts to keep those customers, to get new referrals and create a larger customer base, but it can be done!

During out Webinar, I will show you how all of this is possible!  January 27, 2009 at 8PM EST.

Go to EmbroideryTipsAndMore to see how to attend the webinar for FREE!

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