Setting Up Your Marketing System

In Lesson 2 of our “How To Create Your Own Embroidery Marketing System On-Line“, we are going to be going through  and setting up the back end of your Marketing System so that it will be search engine optimized from the very first blog post.  Next Tuesday night July 28th, at 8pm is Lesson 2 in this series.  If you missed the first lesson, you can sign up for the next lesson and get caught up.  Videos of the first Lesson will be sent to you.

Having a website and marketing system is just as important to a home based embroidery business as it is to a large corporate embroidery business.  You need to be able to stay in front of your customers at all times and make it easy for them to find you and purchase from you.  I have created an entire system that will walk you through step by step as to how to create an entire marketing system from choosing your domain name to filling up your shopping cart.

This is not a marketing system that is available any place else, especially for the price that I am charging.  After our series of webinars, I will be creating an entire home study course on  DVD’s with workbooks and it will not be sold at this rediculously low price!

I am making this available to all my Embroidery Tips Club Members for free because I want everyone of my students to succeed.  It is extremely important to me to be able to help all of my students  to succeed to whatever level they aspire to!

How To Create Your First Blog Post

During Lesson 2 I will also teach you how to create your first blog post.  Creating your blog posts is an easy way of keeping in constant contact with your customers.

Step by Step Embroidery Marketing Course

This step by step course is divided into one hour sessions held every 2 weeks for the next several weeks.  This course does have homework with it, but at the end of the course, you should have your fully functioning website on-line and fully optimized for the search engines.

Monday I will be sending out a link to all of the Embroidery Tips Club Members to register for the webinar.   Last month I sent out a link to all of the members to the videos after the webinar.  I will not be doing that this month.  In order to be able to view the videos after the course, you must register for the webinar.

If you are not a member of the Embroidery Tipsandmore.com Embroidery Club you must go to The Embroidery Webinar of the Month website and sign up for the program.

If you have a website that is NOT bringing you lots of sales each month, or DO NOT have a website at all, you need to be apart of this webinar series.

Joyce Jagger
The Embroidery Coach

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Starting July 14, 2009 I am starting a series of webinars to show you “How To Create Your Embroidery Business On-Line Marketing System”!   This will be a series of 3 webinars followed by a webinar for Q & A.  You will be able to send in your questions and I will answer all of them during the Q & A session by a webinar showing you the answer to your questions.

I have received so many requests for this type of training, so I decided to add it to the Embroidery Webinar Of The Month  sessions.  Getting your business on line is not easy and creating a marketing system that will help you to connect to your customers is not easy if you do not have the right kind of guidance in this area.  I have found that many embroiderers do not know how to get started in creating a website for their business,  and do not  know who to ask for help.

Creating an on-line presence does not have to be difficult and I have created a simple system that will help you to get your business on-line and be able to connect with your customers on a consistent basis.  You will be able to let them know when you are having a special.  You can create specials on the fly and get your message out to your customers quickly, when you need to bring in some extra cash!

Our first webinar will be July 14th followed by the second one on July 28th.  I will let you know at that point when the next one will be.  You will be able to work on your website between sessions and be ready for the next step. This is going to be an exciting series.

Join us for this embroidery of the month webinar series and get your embroidery business on-line using the simple system that I have created!  Don’t forget all EmbroideryTips and More Embroidery Club Members have the opportunity to attend for FREE!  This webinar series is worth far more than your annual investment in your Embroidery Tips and More Club membership and you are getting two for the price of one!!

Joyce Jagger
The Embroidery Coach

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Increasing customer sales with your current customer base is all about creating relationships.  Many times we have a gold mine right in front of us and don’t even realize it.  Our customers are our gold mine and without them we do not exist!

Creating good customer relationships is the most important duty that we have as business owners and this is something that does not cost a lot of money.  Many times it is the little unexpected things that we do that mean the most and keeps that customer coming back to our business over and over!

I purchased a program a few weeks ago from a large company and was shocked when I received a handwritten Thank you note in the mail.  I have to tell you, I was extremely impressed at this gesture!  Just a simple thank you card that only took the salesperson a couple of minutes to write meant a lot to me and I will remember that the next time that I decide to order another program.

Here are some simple ways for you to increase your customer sales.

1. Offer Exceptional Customer Service
2. More Low Cost-High Profit Services To Your Existing Customers
3. Build A Relationship With Existing And Former Customers
4. Plan A Customer Appreciation Night
5. Create A Web Presence
6. Offer More Than One Price Level Of Products

Is there a service or a process that you can offer your customers that they cannot get from any of your competition. What is it that you can do to be more efficient than the competition? It is usually better to focus on being different in a particular market rather than trying to compete directly.Find a unique strategy or a way to position your products or your business differently in your current market place.

Spend some time educating your customers about the benefits, services and value that they will be receiving by doing business with you.  Point out to them what you are doing that the competition is not doing.  You do not have to say that the competition is not doing such and such; you just have to point out what you are doing that makes you different or better!

You cannot compete with the big manufacturers or embroiderers that have many multi-head machines when you are only a small shop with one or two heads.  Don’t even try. You must focus on what you do best in your smaller market.  If you focus on improving one step or one process that can make you more efficient then this alone will help to make you more profitable!

Those large shops normally are not offering the type of customer service that you can offer.  This can set up far above the larger shops and help to increase your customer sales.  I have seen this many times.  Many of the larger shops have systems all set and they will not steer away from their systems and they are not always customer focused, they are usually profit focused.

In order to be successful in this business, you must be customer focused.  The profits will follow if that is the case! By finding your own unique way to stand out in the crowd, you will increase your customer sales naturally.

If you have found this article helpful or if you have found a unique way to present you or your embroidery business, I would like to hear about it.  I would really appreciate it!

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As I was preparing for my presentation on How To Market Your Embroidery Business, I sent out a questionnaire to all of my students and asked them what was their single most important question about Marketing their Embroidery Business!

I received back over 100 questions!  Many of the questions were related to cost and where their advertising dollars should be spent, but the majority of the questions were related to the process of how to market their particular embroidery business and attract new customers.

These are the most frequently asked questions.

• I am new to embroidery, how do I let people know that I am in business, especially when I am on a tight budget?

• How do you convince new and current customers that they should continue to buy from you in a down economy even if you are not the lowest bid?

• What is the best way to Network?

• I have been most successful getting business when I am able to approach that key person within a company/ business and introduce myself and the service that I have to offer.  Too many times that key person is shielded from “solicitors” and I never get a chance to sell my business.  How can I get past this block?

• What’s the secret to getting new customers?

• Should I be spending money on local advertising?  If so, how much should I spend and what is the best method, newspaper, radio or other?

I will be answering all of these questions and many people during my webinar next Tuesday night at 8pm.

If you “Would Like To Know The Most Effective Ways Of Marketing Your Embroidery Business” sign up for this very informative webinar.  All Embroidery Club Members of EmbroideryTipsandMore can attend for free.  Check it out and find out how you can be included in on our Embroidery Webinars each month for FREE!

Joyce Jagger
The Embroidery Coach

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January’s Embroidery Webinar Of The Month is going to be entitled “How To Market Your Embroidery Business Even In These Hard Times!”  This webinar will be held on January 27th, 2009 at 8PM EST.

When I first started my embroidery business I thought that all I had to do was put out my sign to let everyone know that I was now in business!  Along with that I placed a couple of adds in the newspaper. I thought that this would let everyone know that I was here and I would have all of the customers that I ever wanted or needed!  Guess What!   It didn’t quite work out that way!

I soon found out that getting customers was not as easy as I had envisioned!  It really took a lot of work to get them coming into the doors!  I really loved what I did and I had no plan or fore thought as to what I would do if the customers did not start to come to my place of business!  Without that steady flow of customers, you have no business!

This is not the right way to get your business started!  I learned very quickly that I needed to have a plan about every aspect of my business and Marketing was no exception.

As a result of having no plan, it took me a little longer to get started!  I have made a ton of mistakes over the past 30 years, but I learned from my mistakes and that makes it easier for me to teach you how to avoid most of the mistakes that I made.

My Webinar this month is on “How To Market Your Embroidery Business Even In These Hard Times!”    We are going through some slow economic times right now, but that does not mean it has to be slow for all of us!  It will take a little more effort on our parts to keep those customers, to get new referrals and create a larger customer base, but it can be done!

During out Webinar, I will show you how all of this is possible!  January 27, 2009 at 8PM EST.

Go to EmbroideryTipsAndMore to see how to attend the webinar for FREE!

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In this current ecomomy many businesses are finding it hard to create sales.  I have been hearing from many embroiderers that sales are lagging and they are looking for ways to increase their sales and get their name out there to the public.

As a general rule this time of year is an embroiderer’s busiest time especially for those that do a lot of retail embroidery and personalized single items for Christmas gifts.  There are a three ways that work great to increase immediate sales.

1. Open House or Customer Appreciation Night
2. Home Parties
3. Email Marketing

The first one that we will talk about is the Open House or the “Customer Appreciation Night”.

“Customer Appreciation Night”
An open house is one of the fastest ways to let your customers, friends, and family know that you truly  want to increase your business.  Instead of calling it an open house, call it “Customer Appreciation Night“.  Be creative in putting together your invitations and planning what specials you will have to offer.  Make sure the invitations are the same high quality workmanship as your embroidery.

Let them know that they will receive a free gift just for attending.  Create something embroidered for them to take home. This can be done very inexpensively.  If you are having a Holiday Party theme, you could make some felt ornaments or purchase some inexpensive napkins or even some inexpensive caps.  All of these items should be embroidered with your logo and contact information on it.

The best hours for your “Customer Appreciation Night” are from 4 pm until 7pm.  This will give people a chance to come during business hours or after work which ever works best for them.   Two nights usually work better than one night in case someone that wanted to attend was out of town.

If you have a home business, it can be held off premises.  A small room in a hotel or a meeting you in a club or organization will work for this purpose.

If the Open House is at your place of business, have your machines running.  This is very impressive.  You can be running the items that they are going to be taking home. Seeing the process actually done is very exciting to someone that does not know anything about embroidery.

Serve refreshments, but keep it simple.  You want this to be a fun event for you and the guests.

Have a variety of different samples displayed in an attractive manner and encourage them to ask questions.  Help them to visualize their ideas on a garment or other item.   You could have some gifts baskets made up for  different themes.  You could have one that is for a bridal shower, one for a baby shower, one for a House Warming gift, one for a ladies birthday and even a child’s birthday.  These items are very easy to sell.  The baskets could contain various items but most of all, embroidered products.  An example of products could be for a bridal shower, a bath towel, hand towel and washcloth set along with a roll of embroidered toilet paper and embroidered soap.  They could all have the bridal couples new initials on them.

Have plenty of business cards and brochures for them to take.  Make up a form for them to fill out with all of their contact information on it including their email address. Have a bowl for basket for them to drop this form into.  You can have a drawing for a gift certificate at the end of the evening.

An open house does not have to be expensive to be very effective.  Keep it simple and most of all have fun and make sure that it is an event that your guests will remember.

In my next post I will talk about Home Parties to help bring in  Holiday sales.  If you have some ideas of your own, I would like for you to leave a comment and let me know about them.

Joyce Jagger
The Embroidery Coach

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