When I think of High-End apparel or high-end apparel decoration, I think of high-end as expensive or exclusive.  In today’s economy, one might that this would not be easy to market, but if someone is looking for an exclusive product or something that is totally different, then they will be looking at a high-end product.  Even though there is a lot of talk about how our economy is in such a slump, there are many people that are more than willing to pay for high-end service.

You must convey to the customer why your product or service is so different and why it is so specialized.  Most often this type of customer will be looking for one of a kind items or designs.  I personally am a fan of one of a kind designs.  I do not want to walk around wearing something that someone else may also be wearing.  That goes for the designs on my clothing as well as the selection of my clothing.

I cannot afford to go out and purchase one of a kind designer clothing pieces, but If I can take a basic piece of clothing and make it look like a one of a kind designer piece by having an exclusive design created for it; I have then created that one of a kind high-end look!  By doing this, I have significantly raised the value of my garment as well as the overall perceived value of it.

Here are 6 tips that will help you to market high-end apparel decoration.

1. Show your customer how a one of a kind design created for them will raise the value of their product as well as give them the feeling of wearing designer clothing without that high-end apparel price tag.  This can be done using good quality basic clothing pieces and adding a one of a kind design or an exclusive monogram design.
2. Always market your high-end services by appealing to your  customer’s emotion.  When you are marketing high-end apparel decoration, your customers must be made to feel special and extremely important!
3. Insure your customer that their one of a kind design will be kept exclusive.  You must be careful that the design is not repeated for someone else.  This will defeat the purpose and will ruin your reputation.
4. Offer a service that no one else is willing to offer.  Do you have a sequin device?  Even though the stitch count may be very low for a sequin design, the perceived value is much higher than a normal embroidered design and can command a much higher price.  If you can offer an exclusive sequin design for a basic garment such as down the leg of a pair of jeans or on a jean shirt, you can charge accordingly for your time plus the added perceived value of the one of a kind design.
5. Market to Bride’s and the Bridal party and family.  This is a market that likes to have exclusive designs.  You can create a custom monogram for the new bride and groom that can be used on all of their linens.  you can even create a custom one of a kind design for the bridal veil or the skirt of the wedding gown.
6. Market your services to Performers and Show Groups.  They want one of a kind designs and yet you may be able to give them several garments with the same design bringing in more revenue.  This can even bring in repeat orders of the same design for the same customer if you develop a costume or uniform for the performer or show group.

You can build up a following by word of mouth about your exclusive service of one of a kind designs.  I did this with monograms.  I created exclusive one of a kind monograms for my high-end customers and they were very appreciative of the type of service that I provided.  They brought in their friends.  I kept the designs in folders for that customer’s use only, and no one was ever allowed to see or use that design.  Each and every monogram design was a one of a kind.  I created exclusive full monogram sets to be used for their wardrobes or their home decor and linens.

Of course there is a high-end charge for this service, there are many people that will be more than willing to pay for this exclusive service.

Joyce Jagger
The Embroidery Coach

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Tonight is our Embroidery Webinar of the Month.  I am going to be teaching you “How To Create Beautiful Monograms Using Your True Type Fonts!” 

You may be wondering, What is a true type font?  There are two types of files that have been installed on your computer that are available to you when you do your word processing.  One is a True Type font and the other one is an Open Type Font.  The true type fonts will always work for embroidery, but sometimes the open type font will work also.  In many embroidery software programs they are interchangeable.

Sometimes the open type font will work in one version of the embroidery program and yet will not not work in another version.  Some of the open type fonts that are available will work great in Version 11 of the Tajima by Pulse DGML software but Version 12 of the same software will not recognize them at all.  In Version 2009 of the Tajima by Pulse DGML software they work great!

There are also a lot more fonts that are available that you can purchase at your office supply store and you will also find them in your artwork programs.

You have many choices of true type fonts and they make excellent and very beautiful monograms.  Many times we are of the mind set that we have to have a monogram font that that has been digitized for our embroidery program  in order to be able to create beautiful monograms, but this is not the case.  You  have a totally unlimited variety of fonts that are available and I will be teaching you how to create these monograms using some of the true type fonts.

This is the completion of a 2 part series.  I presented the first part
last month, “How To Create Beautiful Large And Small Monograms Using
Your Existing Embroidery Fonts“!  This “How To Create Beautiful Large And Small Monograms” video program series will be available on DVD after the webinar tonight.

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I want to wish you a very Merry Christmas.  I hope that you have had a super successful embroidery selling season during this busy time!  Make sure that you take the time out for your family and friends and don’t forget to remember the “Reason For The Season”!

I will be sending you a special Christmas present, something that  you can use when you are creating your monograms.  This will be sent to you in a separate email.  Enjoy all of your holidays!!!

Joyce Jagger
The Embroidery Coach
EmbroideryTIpsAndMore.com

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